When Cathay Pacific first came to Hellospace, they were looking for help picking out furniture for their brand new Parnell-based office. But after a consultation or two, the brief soon grew to include just about every touchpoint – from the kitchen to the layout, colour choices to artwork and styling.
The airline’s goal was to create a welcoming office that their team would look forward to spending time in every Monday to Friday. Not only that, it also needed to capture the spirit of Cathay Pacific’s strong brand ethos – one based on warmth, simplicity, discovery, and a contemporary Asian feel.
Our approach to the space echoed Cathay Pacific’s own approach to their brand; all about detailed thought, careful consideration, and contemporary simplicity finished to perfection.
We kicked off the process with mood-boarding to capture the light, airy, effortless feel – and sketches showing how the space could best be practically put to use.
Layered textures and plenty of natural finishes were used to bring the ‘heartfelt warmth’ of the Cathay Pacific brand to the table. We also designed a bespoke kitchen island, with intricate batton detailing in a light, contemporary timber. Just like in a home, the kitchenette was designed to be the heart of the office – with plenty of room for impromptu meetings, social gatherings, and entertaining clients (we hear the built-in drinks fridge has proven an especially big hit!).
The airline believes in using space, materials, and textures to make their guests feel truly comfortable – and we saw their office space through the exact same lens. We added greenery to improve the team’s wellbeing, chose fresh and light paint colours to connect to the light timber detailing, and introduced rugs, arm-chairs, and coffee tables to give the break-out spaces a welcoming and intimate feeling.
A stylish shelf was chosen to showcase the airline’s treasured collection of model planes, trophies, and memorabilia, and strategically placed brand signage made the space feel even more unmistakably Cathay Pacific