Pastarita Westfield New Market, Auckland.
Restaurant Design
The
Brief.
Nestled in the bustling Westfield Newmarket mall, Pastarita aimed to blend Italian culinary tradition with Bohemian design charm, offering a unique and inviting dining experience.
The challenge was to incorporate signature design elements that resonated with Pastarita's loyal clientele, while enhancing the overall brand and meeting the mall’s upscale standards.
Our
Solution.
At Hellospace, we collaborated with Pastarita to create a space that seamlessly integrates their iconic wooden spoon and fork displays, menu roller above the counter, and Bohemian-style wall accents. Our design embraces texture, layers, and a warm color palette, transforming the restaurant into a cozy yet elegant dining haven.
We used rich Italian greens, olive tones, and vibrant splashes of red to infuse the space with warmth and authenticity. Cozy wooden furniture and inviting booth seating provide comfort, while woven wicker lamps cast a soft, welcoming glow. The space is further accented with textured glass, artistically curated tiling, and pops of vibrant color to create a dynamic yet cohesive atmosphere.
To cater to Pastarita’s diverse customer base—from families to couples and groups, including a significant number of Asian patrons—we designed flexible seating arrangements that accommodate both intimate meals and larger gatherings. The combination of traditional and Bohemian elements creates a space that is both timeless and contemporary, perfect for any occasion.
The
Results.
Located on a premium site in Westfield Newmarket, Pastarita now stands as a beacon of Italian-Bohemian charm, attracting diners from all walks of life. The design successfully retained the beloved elements of Pastarita’s identity while elevating the brand to new heights. The restaurant’s inviting atmosphere and thoughtful design have made it a standout destination in New Zealand’s largest mall, seamlessly blending tradition with modern elegance.
Our collaboration with Pastarita was completed on time and within budget, leaving both the franchisor and the Westfield team delighted with the outcome. The new space not only meets but exceeds the expectations of customers, offering a dining experience that is as memorable as it is delightful.